Why did The Seven Deadly Sins lose popularity?

“What caused The Seven Deadly Sins to lose its momentum and popularity?

The visual appeal of an anime, including its art style and stunning visuals, is crucial for attracting and retaining viewers. Anime’s captivating themes, storylines, and action sequences appeal to fans of all ages. In the case of action or shonen anime, well-executed visuals and fight scenes are key to keeping fans engaged. Bringing the manga’s story to life on screen is no easy feat and requires capturing the artistic and visual elements effectively.

If an anime lacks visual appeal, it loses its significance. Older anime like One Piece (1999) witnessed improvements in graphics and art styles over time as the story progressed. Viewers accepted the anime styles and graphics of that era as they aligned with the available production technology. As technology advanced, the ability to present anime in visually captivating ways on screen increased.

What happened to The Seven Deadly Sins?

Nakaba Suzuki’s Seven Deadly Sins, also known as Nanatsu No Taizai, revolves around seven Britannian warriors falsely accused of plotting to overthrow the Liones Kingdom. As a result, the warriors disbanded and scattered across the lands. The manga and anime adaptation of The Seven Deadly Sins received positive fan ratings and initial success upon release. The compelling storytelling involving characters like Meliodas, Elizabeth, Ban, Elaine, and the Ten Commandments promised more greatness. However, an anime needs more than an enthralling storyline to keep fans engaged, especially when it relies heavily on fast-paced action sequences.

The decline of The Seven Deadly Sins began with the release of its third season. The animation quality suffered due to a change in animation studios. Aniplex Animation Studio handed over the project to Studio Deen, which failed to deliver on the initial promise of the anime. The highly anticipated fight between Demon Meliodas and Escanor turned out to be disappointing.

Imperial Wrath of The Gods, the third season, fell short in capturing the essence of the fight scenes. Instead of focusing on dynamic and swift motion, the animation emphasized static qualities. Fans of shonen anime expect well-executed and visually captivating fight sequences, akin to Zoro’s ‘Onigiri’ in One Piece or the epic battles in Naruto. The lackluster animation quality in The Seven Deadly Sins, especially during critical fight scenes, left fans disappointed.

Furthermore, the portrayal of the main heroine, Princess Elizabeth of Liones, received criticism. Her character was often seen as cringeworthy and disconcerting, particularly when she mishandled situations she aimed to resolve. Additionally, the constant touching and grabbing of her body by Meliodas diminished her portrayal as a strong woman, reinforcing the ‘damsel in distress’ trope. While this may not be the primary reason for the decline, it contributed to the disappointment felt by many fans.

The excessive objectification and portrayal of women remain an ongoing issue in anime. Although The Seven Deadly Sins maintains an excellent storyline, the poor animation quality after significant fan investment is a letdown. Many wonder why the show was not entrusted to a more capable animation studio, rather than jeopardizing such a great series.”

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