The Marvels’ becomes the lowest-grossing MCU movie in history at the box office

“The Marvels” has hit a new low as the lowest-grossing film in the Marvel Cinematic Universe (MCU). After a lackluster four weeks at the box office, the superhero sequel has earned a mere $80 million in North America and $197 million globally. This places it below the previous record-holder, “The Incredible Hulk,” which had a global box office total of $264 million (not adjusted for inflation). The disappointing performance has prompted Disney to stop reporting the film’s weekend box office results, signaling a lack of confidence in its ability to attract audiences, even during the holiday season.

Despite having a budget exceeding $220 million, “The Marvels” has struggled to gain momentum since its November 10 debut, marking it as the MCU’s worst opening. Its second weekend saw a staggering 78% drop in ticket sales, securing another dubious record as the biggest second-weekend decline in the MCU’s history. As of now, the film sits at 11th place on the box office charts with a meager $2.4 million in its fourth weekend.

One notable aspect is that “The Marvels” is the first MCU film to fail to cross the $100 million mark domestically. This stands in stark contrast to its predecessor, “Captain Marvel” (2019), which debuted with $153 million and went on to surpass $1.13 billion worldwide. The current film’s inability to match its predecessor’s success has raised questions about the MCU’s trajectory and audience reception.

Disney’s CEO, Bob Iger, has acknowledged the challenges faced during the film’s production, citing pandemic-related restrictions that impacted the supervision on set. He stated, “‘The Marvels’ was shot during COVID. There wasn’t as much supervision on the set, so to speak, where we have executives [that are] really looking over what’s being done day after day after day.” The film’s disappointing performance has led Iger to reconsider the studio’s previous benchmark of expecting billion-dollar global box office returns.

While some analysts suggest that superhero fatigue is not the primary issue, pointing to successful recent MCU releases like “Guardians of the Galaxy Vol. 3,” the clear decline in audience turnout for “The Marvels” indicates a shifting dynamic. With Disney postponing several MCU films to 2025 due to production delays, including “Captain America: A Brave New World,” “Thunderbolts,” and “Blade,” the studio’s future MCU strategy may require reevaluation.

Despite this setback, “Deadpool 3” remains on the 2024 calendar and is anticipated to be a significant success. However, the underwhelming performance of “The Marvels” raises questions about the MCU’s resilience and whether the Marvel brand alone can guarantee box office success in the future.

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