Pixar’s “Onward” is out for digital purchase today and arrives on Disney+ on April 3rd

The entertainment industry continues to grapple with the seismic impact of the COVID-19 pandemic, and Hollywood studios are being forced to adapt to rapidly changing circumstances. One of the most notable shifts in strategy is the accelerated shift of theatrical films to streaming platforms, a move that has disrupted the traditional model of movie distribution. This change reflects the uncertainty surrounding the reopening of movie theaters and the health concerns associated with public gatherings during this global health crisis.

Disney, a major player in the film industry, made headlines recently by releasing its blockbuster animated sequel, “Frozen 2,” on Disney+ ahead of schedule. This decision was a response to the abrupt closure of theaters and stay-at-home orders, allowing Disney to deliver a dose of much-needed entertainment to families sheltering in place.

However, even more radical was the decision by NBCUniversal to make currently running theatrical releases available for digital purchase. Films like “The Invisible Man” and “The Hunt” were put on sale digitally, offering viewers a chance to watch these movies from the safety of their homes. The rental price of $19.99 was considerably higher than usual, reflecting the novelty of the move. This step represents a significant break from the long-standing theatrical window, a period when movies can only be shown in cinemas before becoming available through other distribution channels.

Amid this industry upheaval, Disney’s approach to the Pixar film “Onward” provides an interesting blend of these emerging strategies. The film tells the tale of two teenage elf brothers, voiced by Tom Holland and Chris Pratt, who embark on a quest following their father’s passing. “Onward” had a theatrical release just a few weeks ago on March 6. Unfortunately, like other films, its box office revenue plummeted as movie theaters closed their doors due to the pandemic.

In a statement, “Onward” director Dan Scanlon and producer Kori Rae acknowledged the shifting landscape, noting that while they look forward to the return of audiences to theaters, current circumstances have led them to take a different path. They emphasized their desire to provide viewers with a fun and adventurous film experience from the safety and comfort of their homes. To achieve this, “Onward” is now available for digital purchase on major online platforms starting today, priced at $19.99. Additionally, it is set to be released on Disney+ on April 3.

The industry’s willingness to break with traditional models and embrace innovative distribution methods reflects the resilience and adaptability of the film sector. As studios navigate these unprecedented times, they are experimenting with ways to bring entertainment to audiences worldwide, contributing to the ongoing dialogue about the future of film distribution beyond the pandemic. While it’s uncertain how these changes will affect the industry in the long run, they are certainly reshaping the present landscape of cinema.

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